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Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974

Research reports

Qualitative research on attitudes to Schreiber

The general objectives of this research were toobtain information from Consumers and Trade Buyerson their attitudes towards the furniture marketand how Schreiber is seen in the market. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 19, 1973

Research reports

Attitudinal research on Hessian wall coverings among architects and interior designers

The original objectives of the research were to test reactions to three product possibilities, and whether these offered sufficient advantages when appliedto standard natural Hessian, that they would be preferred to conventional Hessians by...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

Qualitative research on wallcoverings

The objective of this research was to determine whether the concept of this new adhesive, particularly with regard to hessians, is acceptable to decorators who apply hessians and other heavy wallcoverings. In detail the objectives were:1. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Proposed research programme on floor coverings

The objectives of this research were:1. To investigate consumer attitudes to floorcoverings in general;2. To identify and evaluate consumer attitudes to vinyl floorcoverings in terms of price, quality, colour, materials and design;3. To determine the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970

Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970

Research reports

Attitudinal survey on new house development in Abram

The objectives of this research were:1. To examine the council house situation in Abram and surrounding districts, with specific reference to the waiting list for council houses and plans for future building.2. To identify private builders and estate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970